Here's my (ridiculously long) résumé for your consideration:

Employment

rPath, Inc. (July, 2006 to January, 2009)
rPath provides a technology platform that helps independent software vendors and enterprises transform their applications into virtualized images for use in virtualized or cloud computing environments.

Product Marketing Manager

• Planned and strategized product launch activities, including press, events, campaigns and customer outreach
• Wrote over 25 individual pieces of collateral, an ebook and 6 white papers to support product line and industry thought leadership
• Created positioning statements, messaging platforms and concise company descriptions
• Wrote the script for an animated video "Cloud Computing in Plain English" that received nearly 7,000 hits on YouTube in the first two weeks
• Participated in public relations initiatives by writing press releases, speaking abstracts and supporting materials
• Documented all customer wins with brief write-ups, and wrote 6 published case studies
• Responsible for monthly newsletter that highlighted news, upcoming events and executive opinions (over 24 issues)
• Wrote web site copy for refresh of entire site and as-needed for product and content updates; made regular updates to web site to keep it current with latest news and events
• Did extensive web site structure and development work using open source CMS product, Joomla!
• Performed research and analysis on independent software vendors to qualify them as targets/potential customers
• Performed analysis on competitors, and documented this information on the corporate intranet
• Maintained extensive library of marketing materials on corporate intranet
• Participated in lead generation activities at trade shows and other events

Peopleclick, Inc. (March, 2004 to July, 2006)
Peopleclick is the leading global Total Workforce Acquisition provider delivering a holistic solution to help companies attract, acquire and deploy a diverse and productive workforce.

Product Marketing Manager

• Instituted comprehensive product launch process utilizing team approach with project planning checklists ‑ led team meetings, produced and tracked launch deliverables, including webcasts, sales tools, employee communication plans, etc.
• Participated in cross-functional teams to support over 25 major, minor and maintenance releases of Peopleclick's recruiting, vendor management and affirmative action software products
• Wrote over 30 individual pieces of collateral and 5 white papers to support product line and industry thought leadership
• Provided extensive review and editing of technical documentation to ensure consistent quality and adherence to brand and style standards
• Provided material assistance and support for the first annual global client conference
• Responsible for creating four series of client-facing newsletters that offered "tips and tricks" for users, and for assembling a digest on current affirmative action news items
• Wrote web site copy for refresh of entire site and as-needed for product and content updates
• Ghost wrote several articles and advertorials for publications such as Forbes, HR Executive and Human Capital Management, as well as executive speeches and company communications
• Supported proposal efforts with writing, editing and review
• Performed extensive research on international employment practices, as well as assessing market readiness for Peopleclick in other countries

Vice President, Marketing

• Managed partner and ISV program ‑ developed partner program materials and comprehensive plan for partner recruitment and engagement
• Created comprehensive marketing plan, managed marketing budget
• Developed coordinated messaging for the company and services, including key messages, tag line and descriptions of varying lengths
• Led corporate identity project that included selecting color palette, typeface, presentation templates and other identity elements
• Wrote several pieces of collateral, including a company fact sheet, overview brochure and service-oriented briefs
• Led direct marketing efforts, including email and print mail campaigns
• Established PR program ‑ wrote press releases, secured speaking engagements and monitored editorial opportunities
• Coordinated logistics for several major industry trade shows

Marketing Communications Manager

• Developed coordinated messaging for the company and product, including key messages, tag line and descriptions of varying lengths
• Led corporate identity project that included selecting color palette, typeface, presentation templates and other identity elements
• Led project to redesign and redeploy web site ‑ selected and managed design agency, developed content and provided ongoing site management
• Wrote several pieces of collateral, including a company fact sheet, product overview and feature-oriented brief
• Assisted with developing content and speaker notes for corporate overview presentation
• Led direct marketing efforts, including email and print mail campaigns
• Served as key contact with PR firm ‑ reviewed all press releases and deliverables, coordinated weekly meetings and provided ongoing support

Marketing Programs Manager

• Following acquisition of Sequoia, assumed a product marketing role with responsibilities for activities required to bring products to market
• Played pivotal role with team that launched Citrix's new access portal product, NFuse Elite
• Developed and produced comprehensive sales tool for channel partners "The Ultimate Guide to Selling NFuse Elite"
• Wrote a full array of collateral to support NFuse Elite, including a business-oriented white paper, product brief, features overview, FAQ and website copy
• Developed content for six presentations to support NFuse Elite, including business-oriented, technical, launch-related, partner overview and others for partners, customers and internal audiences
• Produced marketing resource CDs for distribution to channel partners
• Played key role in developing product messaging and positioning
• Coordinated myriad activities and logistics relating to product launch, including launch plans/checklists, packaging, technology preview, training and employee awareness
• Worked with leading industry analysts and authors to oversee creation of third-party technical white papers
• Provided key interaction with engineering teams during product action team meetings

Marketing Communications Manager

• Wrote several case studies highlighting how Sequoia's portal product enabled companies to create B2B, B2E or B2C portals
• Wrote a detailed technical white paper that highlighted relevant features of the portal product
• Created scripted presentations both for business and technical audiences
• Authored an article explaining portal concepts and illustrating how portals solve business problems
• Co-wrote a marketing brochure describing high level features of the portal product
• Wrote three individual slicks that described Sequoia's relationship with various partners
• Wrote three industry vertical slicks that described Sequoia's offerings and benefits
• Assisted with editing, proofreading and rewriting as needed

Industry Marketing Manager

• Wrote two white papers on the qualitative and quantitative/economic benefits of delivering content via satellite versus terrestrial means (the qualitative paper was downloaded over 300 times from Cidera’s Web page in just over one month)
• Crafted several presentations describing Cidera’s services and its benefits to different target audiences, including content providers, colocation host facilities, and ISPs
• Crafted a presentation for an international tradeshow that complemented the qualitative white paper
• Created a full suite of collateral—including product slick, Web site text, case study, and internal sales tools for a new bandwidth product
• Assisted with overall marketing strategy, positioning, and message development both for the company and for individual products
• Assisted other organizations within the company with substantial editing for technical publications, including product user guides, installation guides, and site preparation guides
• Provided varied support to the sales team, including communication of sales programs, introduction letters, company descriptions, and editorial assistance
• Wrote several short “advertorial” pieces on Cidera’s business for various overseas publications
• Wrote and/or edited several collateral pieces and supporting Web page text for Cidera’s services and partnerships

Marketing Manager

• Full responsibility for the development of corporate collateral, in cooperation with practice directors and senior managers. Personally responsible for creation of over 50 pieces of collateral including brochures, service descriptions, case studies, white papers, journal articles, and advertising copy
• Managed the production, printing, and distribution of collateral
• Provided targeted marketing/brand management support for several specialized practices Assisted with overall marketing strategy, positioning, and message development
• Participated in other high-profile internal projects on an as-needed basis to represent the marketing team
• Wrote copy for internal and external newsletters, and supervised production and distribution
• Wrote press releases and worked with media relations firm on other communications activities
• Procured speaking engagements for consultants and assisted with presentation preparation using graphics and multimedia packages
• Designed, coded, and implemented a Web site for the organization
• Created and maintained consultant resumes for business development purposes
• Designed, implemented, and maintained a variety of Lotus Notes database applications; served as Notes expert/application specialist
• Provided advice and assistance with various software applications, particularly Microsoft Office applications
• Performed proofreading and editing as needed

Proposal Assistance Team Manager

• Developed and promoted a consistent proposal building methodology throughout the organization, resulting in a win rate of over 60%
• Provided guidance, assistance, leadership, and training in proposal techniques to a team of regionally dispersed sales assistants and business development managers
• Promoted the Proposal Assistance Team to senior management and regional management Developed, disseminated, and maintained comprehensive boilerplate text for proposal creation
• Coordinated with corporate legal staff on contract terms and conditions for proposals Worked with other corporate divisions to assist with establishing their own proposal center operations
• Supported and led major proposal team efforts by coordinating all aspects of proposal preparation, editing, and submission

Energetics, Incorporated Consultant April, 1992 - October, 1994

Martin Marietta Laboratories Program Management Assistant, May, 1989 - April 1992

The Johns Hopkins University Research Assistant, October, 1987 - May, 1989

Buyers Up Executive Director, October, 1985 - October, 1987

Education

• The Johns Hopkins University, Baltimore, MD:  Master of Administrative Science, 1990
• The Johns Hopkins University, Baltimore, MD:  Bachelor of Arts in Natural Science, 1985
• Completed classes in "Project Management," "Procurement and Contracts Management," "Changes, Terminations, and Disputes," Florida Institute of Technology, 1991
• Completed course in "Practical Product Management," Pragmatic Marketing, 2002
• Completed Macromedia authorized training course in Dreamweaver, 2004
• Completed course in "Effective Product Marketing," Pragmatic Marketing, 2008

Community Service

• Founder and director of See Spot Read, a volunteer organization that provides opportunities for children to improve literacy skills by reading to certified therapy dogs. Since its founding in early 2008, See Spot Read has grown to offer reading sessions at 5 locations in Wake County, including libraries and Boys & Girls Clubs. www.seespotread.com
• Participated in the Leukemia & Lymphoma Society Team in Training Program and raised over $10,000, June 2006
• Former singer and member, Board of Directors, The Handel Choir of Baltimore, Baltimore, MD
• Former treasurer, New Democratic Club, Baltimore, MD
• Former president, The Baltimore Rowing Club, Baltimore, MD

Publications

• "The Pragmatist's Guide to Cloud Computing" a white paper for rPath, November, 2008
• "ISV Perspective:  The Business Case for Virtual Appliances" a white paper for rPath, February, 2008
• "Customer Perspective:  Why Use Software Appliances?" a white paper for rPath, February, 2008
• "Virtual Appliances as an Alternative to SaaS" a white paper for rPath, October, 2007
• "Best Practices for Building Virtual Appliances" a white paper for rPath, June, 2007
• "Build it Better" an ebook for hardware appliance vendors, rPath, May, 2007
• "The Value of Software-as-a-Service" a white paper for Peopleclick, March, 2006
• "Best Practices for Enhancing the Candidate Experience" a white paper for Peopleclick, October, 2005
• "The Staffing Function as a Center of Excellence" a white paper for Peopleclick, August, 2005
• "The Basics of Vendor Management Systems" a white paper for Peopleclick, December, 2004
• "Beyond ATS - Fueling Organizational Success with Total Workforce Acquisition" a white paper for Peopleclick, May, 2004
• "Enabling the Virtual Workplace with an Access Portal" a white paper for Citrix, September, 2001
• "Using a Portal to Solve Business Problems" an article for KMWorld Magazine, Special Supplement July/August 2001 (ghost written for Mark Wesker, President & COO, Sequoia Software)
• "The Economic Value of Broadcasting Rich Media via a Satellite Edge Platform" a white paper and case study for Cidera, October, 2000
• "Everything to the Edge" a white paper for Cidera, August, 2000
• "Corporate Intranets - Soft Solutions to Hard Problems" an article for Systematic, Third Quarter, 1998
• "Everyone Wins with Intranet Benefits Applications" an article for HR/PC Quarterly, Spring 1998
• "Industry Spotlight - HR System Considerations in Hospitality" an article for IHRIM.link, April, 1998
• "Is it a Waste of Money: The Potent Arguments for End User Training" with Judy Parker-Matz, an article for Paytech, November 1997
• "End User Training - A Waste of Time & Money" with Judy Parker-Matz, an article for HR/PC Quarterly, Winter 1998
• "Shared Services & Employee Self Service" with Colin Currie, an article for Employee Benefit Plan Review, February 1997
• "Strategies for Change Management" an article for Benefit & Compensation Solutions, January 1997
• "The Challenge of Successfully Managing Change" an article for HeaRIT (newsletter of InterActive's SoftWorld UK), January 1997
• "Shared Services Save Big Money" an article for Datamation, September 1996
• "The Benefits of Sharing" an article for HR Focus, September 1996